cozy hug

is the name of a small, starting up brand that offers handmade blankets and pillows. Inspired by its name, the visual identity aimed to reflect the coziness and comfort which is why the letters literally hug each other. The contrast in size and thickness gives it the visual appeal needed to achieve this.

concept design: –L,A. design studio
graphic design: Dario Dević
photographs: Ana Tevšić Nauković

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